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This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.Permalink | Email this | Comments
Have you experienced The Cherokee Effect? Symptoms may include the sudden urge for exploration and the need to act on spontaneous adventures. If you’re in need of some inspiration, make sure to catch up on the latest episodes of The Cherokee Effect on our YouTube channel.
In our latest episode of The Cherokee Effect, we adventured through New York City with Saturday Night Live’s Cecily Strong, searching for the perfect costume for her latest sketch. This collaboration with the Jeep brand was the first time Saturday Night Live has partnered with a brand for a commercial spot.
If you’re an avid fan of Saturday Night Live, you might have noticed that a llama and Abraham Lincoln always appear backstage. The same is true for this particular episode of The Cherokee Effect. Can you spot them?
Make sure to watch again if you didn’t catch them the first time around. Once you find them, call out the times in the comments section below!
The newest Ram Power Wagon is arguably the most imposing vehicle to be shown at the 2014 New York Auto Show, boasting a number of new aesthetic features, as well as a new graphics package.
Ram added a 6.4-liter V8 as an optional engine for 2014, but in the Power Wagon, it's the sole powerplant, boasting 410 horsepower and 429 pound-feet of torque. An equally robust six-speed automatic backs up the brawny engine, while 4.10 gearing, an 11.5-inch rear axle and electronically locking front and rear diffs come standard.
A new five-link coil rear suspension and Bilstein monotube shocks should deliver a pretty comfortable ride, while the Power Wagon's off-road ability is complemented by the new Articulink system on the front suspension, which offers electronic sway-bar disconnect. 33-inch Goodyear rubber comes standard.
Naturally, the Power Wagon's stats are impressive - it can tow 10,810 pounds, but it can also ford 30 inches of standing water and clear more than a few obstacles with its 14.5-inches of ground clearance.
We've got a pretty healthy gallery of live shots of the new Power Wagon, in addition to the video, images and press release provided by Ram when the big, bad truck debuted last week. Have a look and let us know what you think of the new pickup in Comments.Permalink | Email this | Comments
If you want to go fast, there's certainly nothing wrong with the Dodge Challenger SRT8. With 470 horsepower and 470 pound-feet of torque for 2014, there's certainly not much to complain about. But what if you want something more aftermarket in flavor? There's no shortage of options, but while turning to the tuner world will make your car plenty fast, that extra power won't just shred rear tires, it'll torch your warranty, as well. That's where Dodge's Scat Pack comes in.
With three stages of mods for both the 5.7 and 6.4-liter Hemi V8s Challenger (as well as the 5.7-liter Charger and, soon, the four-pot Dart), the Scat Pack cars give drivers all the power, aggression and noise of a heavily modded aftermarket car while maintaining the piece of mind provided by the Dodge warranty.
Power gets bumped up to 485 horsepower and 475 pound-feet of torque with the 6.4-liter Scat Pack, while the 5.7-liter can provide up to 58 hp and 47 lb-ft of torque to add to the stock engine's 375 horsepower and 410 pound-feet. It's the latter engine that can really get some work done, with upgrades ranging from the mundane - intake and exhaust - to the racy, like the ported heads and high-flow headers.
Of course, whichever engine you choose and which ever package you choose to modify it with, we're fairly certain the newest Scat Packs should provide plenty of fun for Mopar muscle enthusiasts. Take a look up top for our full gallery of live images from the 2014 New York Auto Show.Permalink | Email this | Comments
It was the Ford Mustang that kicked off the retro-styled muscle car renaissance back in 2005, but it was the Dodge Challenger that served as the movement's poster child, with its unabashedly retro looks. Over the years, though, as the Mustang and the Chevrolet Camaro were freshened and upgraded, the look of the big Dodge has remained largely consistent since its 2008 debut. For 2015, the Challenger has received a big freshening, boasting strongly revised front and rear ends and (finally, finally, finally) a redesigned interior.
Let's talk about that new cabin first. It's basically been plucked directly from the redesigned Charger, and boasts the same seven-inch IP display. The center stack's miserable, last-gen display has been replaced by an expansive, 8.4-inch UConnect system. Material quality should see a solid boost with the new cabin, as well.
The exterior, meanwhile, sees a revised front fascia with LED halo lights, as well as new grille inserts. A functional shaker hood scoop is a must-have extra on the V8 models, while the back of the car is highlighted by a new set of LED taillights that don't use the "Racetrack" design of Dodge's other models.
In terms of output, the 3.6-liter V6, 5.7-liter Hemi V8 and 6.4-liter SRT-spec V8 are carryovers from 2014. An eight-speed auto can now be had with all three engines, while a six-speed manual is also available on the V8 Challengers.
Take a look up top for images of the refreshed Challenger from the floor of the New York Auto Show, and then hop below for the official press release and seven videos from Dodge, as well as galleries for the SXT, R/T and SRT models.Permalink | Email this | Comments
With a new look inspired largely by the Dart compact, the 2015 Dodge Charger made its New York Auto Show debut today. Along with the interior and exterior changes, an eight-speed automatic becomes standard across the range.
What hasn't changed is the choice of engines under the Charger's long hood. A 3.6-liter V6 serves as the base mill, and can be had in both rear- and all-wheel-drive varieties, while the 5.7-liter V8 is an optional item and can be had in rear-drive only. Outputs are also carried over from last year, with 292 horsepower and 260 pound-feet of torque for the six-pot, while the Hemi V8 delivers 370 hp and 395 lb-ft of torque.
The new exterior treatment is a fairly large departure from the styling tone set by the Charger since its reintroduction to the US market in 2006. The blacked-out, crosshair grille and new headlamps are the biggest changes for 2015, though there are other, less immediately noticeable updates, such as the more rounded "Racetrack" taillamps that, like the front fascia, draw some inspiration from the Dart.
The cabin, meanwhile, is freshened with a new gauge cluster, complete with a seven-inch display, a steering wheel lifted from the Jeep Grand Cherokee and a standard 8.4-inch touchscreen display in the center stack.
We've got a healthy gallery of live images from the Charger's New York debut, along with the official batch of photos distributed by Dodge earlier this week and new videos available below. Have a look and then head down to Comments and let us know what you think of the Charger's fairly drastic rework.Permalink | Email this | Comments
Meet the refreshed 2015 Dodge Charger; notice anything different? You would have to be pretty farsighted to miss the sedan's new Dart-like nose, and it's likely going to be quite polarizing to the car's fans. Gone are the previous furrowed, aggressive headlights in favor of a wider, friendlier look.
While the more rounded headlights and narrower grille are going to be the first thing most people notice, Dodge claims its designers have made changes to nearly every panel on the Charger. The hood dips down deeper at the front, and the doors show off a more angled version of the car's shoulder blister. LED running lights and taillights are standard on all models, and SXT and RT trims get LED foglights. Even though the front might not be as intimidating, Dodge has hung onto the sedan's muscular stance with angular contours making up the rest of the redesign.
Under the hood is the same engine range you've come to know over recent years. Both the 5.7-liter V8 and the 3.6-liter V6 return for 2015, with the Hemi making 370 horsepower and 395 pound-feet of torque, and the standard Pentestar outputting 292 hp and 260 lb-ft. All models are now equipped with Chrysler's TorqueFlight eight-speed automatic as standard. Fuel economy for V8 Chargers is predicted at 16 miles per gallon city and 25 mpg highway, compared to 15 mpg / 25 mpg last year with a five-speed automatic. All models also come with electric power steering, and the axles are cast from aluminum to save weight.
The interior sees many of the same changes as the Challenger with a new 7-inch display located between the speedometer and tachometer, and all models but the SE come with an 8.4-inch Uconnect infotainment system with optional navigation. Drivers hang on to a redesigned three-spoke steering wheel with available paddle shifters. There are a ton of new safety assistance features available on the sedan, including lane departure warning, adaptive cruise control, forward collision warning and more.
Trim levels are simplified from seven entries currently down to four: SE, SXT, R/T and R/T Road and Track. All-wheel drive is now optional on the base SE model, but it's no longer offered on the R/T, which means it won't be possible to get the 5.7-liter V8 driving all four wheels.
The new Charger will be on dealer lots by the end of the year. Scroll down for the entire detailed release on the refreshed sedan.Permalink | Email this | Comments
While it's not seeing the drastic facelift of its brother, the Charger, at the 2014 New York Auto Show, the 2015 Challenger is packing some upgrades of its own. It wears even more retro-inspired styling cues, and there are new 6.4-liter Scat Pack and Shaker trims.
If you thought the Challenger looked retro before, Dodge is taking things even farther with inspiration for the refresh coming from the iconic 1971 model. Up front, it has a new split grille, a larger power bulge in the hood and projector fog lights. At the rear, the classic inspiration continues with split LED taillights with Gloss Black trim, and a rear valance panel redesigned to make the 2015 model look wider and lower.
The '71 motif is carried inside as well with a high-sill center console and aluminum gauge bezels. There's still more than a touch of modernity, with an available 8.4-inch Uconnect infotainment system and 7-inch customizable display between the retro-inspired speedometer and tachometer. For better safety, the Challenger is also now available with forward collision warning, adaptive cruise control, blind-spot monitoring and rear cross path detection. Stability control and electric power steering are standard across all models too.
The biggest mechanical change for the refresh is that the TorqueFlight eight-speed automatic is now available throughout the range. It's standard on the SXT trim and optional on all other models.
Dodge is also adding the new 6.4-liter Scat Pack and Shaker models. The Scat Pack rumbles with Chrysler's venerable 6.4-liter (392 cubic-inch) V8, now with 485 horsepower and 475 pound-feet of torque, offered with either a six-speed manual or the eight-speed automatic with paddle shifters. It also wears Brembo brakes to slow it down, and 20-inch wheels for style. Dodge predicts the big V8 with the automatic will hit 60 miles per hour in the mid-four-second range and sprints the quarter mile in the low 12-second range. The package also adds a bumblebee tail stripe, HID headlights and a gloss black grille surround.
The Shaker is available with either the 6.4-liter or 5.7-liter V8s and boosts performance with a functional hood scoop mated to a cold-air intake. It also comes standard with the Super Track Pak suspension package with Goodyear Eagle F1 tires, a black graphics package and sport seats.
Dodge must think that the retro style of the Challenger is one of its major selling points because it's leaning hard into the look for the refresh. Mixing it with more modern safety equipment is probably a good idea, though. Scroll down to read about all the changes for the 2015 model.Permalink | Email this | Comments
Part of the deal for the federal bailouts of Chrysler and General Motors was that both organizations were required to trim their vast array of dealerships. This move did not sit well with the people that would be losing out on franchises, though, and in Chrysler's case, 148 of the shuttered dealers have fought for money they feel they are entitled to.
These dealers believe that they should be compensated by the federal government, as Chrysler wouldn't have trimmed its sales centers had it not been ordered to by Uncle Sam. Now, thanks to the ruling of three judges on the US Court of Appeals for the Federal Circuit, the dealers will get a chance to argue their point.
According to Automotive News, the dealers argue that the mandatory shuttering of dealers was unconstitutional, because the federal government was taking property without compensation. If the dealers are victorious, not only would the government be out millions of dollars, but a precedent could be set that would allow similarly closed GM dealerships to cash in.
To win, though, the dealers will need to prove that the government actively coerced Chrysler into closing down dealers. There would also need to be a demonstrable value to the dealership franchises, had there not been government interference.
"We have to show the government bailout was not the only avenue," said Leonard Bellavia, the lawyer in charge of the dealership team. "If they would have pursued another, those dealers would not have been terminated."Permalink | Email this | Comments